Valuable tips to help you reach new customers and strengthen relationships with existing ones to kick-start your sales.

In the guide, you'll find communication tips for these stages of the buying cycle:

• Prospective customer

Don't let site visitors just walk away.

• Undecided customer

Increase the percentage of completed purchases.

• Returning customer

First purchase is complete, now all efforts begin.

• Strengthening the relationship

Nurture your clients and they won't stop buying from you.

• The lost customer

Re-engage the customer, even if you've lost them.