5  tips to improve contact collection on the web

Do you ever feel like it's not even possible to convince someone to give you a  contact nowadays? Of course you can. You just might need to change your approach. While newsletter subscription is one of the classic ways, there are a  number of other options that you should definitely try 👇

When you're asking site visitors to give you their email, you need to offer something that convinces them it's worth it. Clear value is key. Give them something they won't want to turn down. And how do you do that?

• Offer them an exclusive e‑book that will lead them to discover previously unknown secrets of their industry.

• Prepare fascinating video content that shows them hidden tricks and techniques that will make them benefit even more from the product they buy.

Put your potential customer in a  situation where they can't say no. When you provide them with valuable material that exceeds their expectations, they will find it hard to resist exchanging their email for such a  treasure.

Start slowly, but don't stop. Make sure you offer the best long‑term content that is truly relevant and will cause them to look forward to every email and other piece of information you provide.

Humans are social creatures and tend to seek out things that are popular and well‑liked. When you post information on your website about how many people already subscribe to your newsletter, you can create a  sense of trust and a  reason for more visitors to join. This is a  social proof technique. This strategy taps into the human desire to be part of something successful and popular, "Our newsletter inspires 9,672 of your industry peers every month" simply looks much better than "Sign up for our newsletter."

Form optimization is a  key element in improving your website's contact collection. Focus on simplifying forms, minimizing the number of mandatory fields, and lowering the barrier for visitors. The less information you require from them, the more likely they will complete and submit the form.

Also, don't forget a  prominent button that is easy to see and distinct. After submitting the form, visitors should receive a  confirmation that their details have been received. At this stage, feel free to serve them some first‑time content that may be relevant to them.

When a  visitor to your website has read an article all the way to the end, it means they have shown interest in your topic and are open to learning more. This is a  good time to collect leads.

Don't wait for the visitor to look everything up on their own, think ahead for them. Proactively offer additional relevant content or bonus material in exchange for his contact that will both engage him and provide added value. This way, you create an environment where he feels motivated and appreciated for his interest. This strategy will not only help you gain new leads, but also deepen your relationship with existing customers.

Incorporating the latest generative AI trends into your content strategy can also provide unique, personalized experiences that captivate your visitors, making them more likely to share their contact information.

➡ TIP: Remember to nurture your database. Try Ecomail's six‑step guide to building and maintaining an active email database.

Also consider using pop‑ups, which may not be as popular, but they simply work. If you use it the moment a  visitor reads part of an article (and finds it good), it can bear fruit. On average, 3.09% of people click on a  pop‑up, and that's not exactly low.

Once you have contacts, take care of them! Relationships are work, and the same is true for those with customers. After you've acquired a  contact, don't forget to personalize and automate your communications. Send relevant and personalized content based on your visitors' interests and preferences.

You can use automated email marketing or CRM systems to manage and track your contacts. This will ensure that you maintain interest and build long‑term relationships with your contacts. And remember, when you create good content, word will get around!