6 steps to build and maintain an active email database
Daniel Belak
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Reading time 8 minutes
Make sure your campaign performance doesn't drop. Download the guide and build a quality email database to boost your campaign deliverability and results, strengthen your relationship with your recipients, or increase the chance of a purchase in your online store.
In the manual, you'll learn how, when and why to incorporate these 6 steps into your email marketing:
● Proper domain verification
Techniques you can't do without.
● Activating double opt‑in
Only let in those who really want to be in your database.
● Regular segmentation
Send to the right target groups.
● Database cleaning with ContactSpotlight
Get rid of contacts that are not worth sending to.
● Automated contact reactivation
Try to revive inactive contacts regularly and automatically.
● Database analysis
Monitor and evaluate the health of your database.
Bonus ‑ Each step has been commented for you by experts who have added insights from their practice.
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