Create a  lead magnet and attract new customers

In this article, you'll learn what a  lead magnet is and what it's used for. You will learn how to create a  lead magnet that will be enticing to your potential customers. 

We'll also look at what type of lead magnet to choose to make the magnet successful and bring in as many relevant prospective customers as possible. 

A lead magnet is an essential marketing tool that allows you to start and continue a  conversation with potential customers, establish a  relationship with them, build trust, and strategically guide them towards purchasing your product or service.

It is a  tool by which you share valuable tips, useful information, or practical practices with your audience for free in exchange for their contact information. It is the valuable content and quality of the information contained in the magnet that creates the space not only to address the customer's needs and current problems, but also to demonstrate your expertise, competence, and knowledge of the relevant field. 

Typically, this includes:

• Checklists

• case studies

• free samples

• infographics

• e‑books

• webinars

• email or online courses

• conferences

• calendars or planners

A contact magnet is one of the most effective ways to build your database and through targeted marketing, communication and customer relationship building you can increase sales, trust in your brand and general client satisfaction.

Magnets allow you to get contact information on your potential clients by passing on content for free (or for a  minimal amount), increasing the incentive for a  prospect to give you contact information, most often an email address or phone number, by filling in an automated form.

For a  magnet to be successful, you need to know the answers to the following questions before creating it:

• Who is the magnet for? Who is the magnet's target audience?

• What do potential clients address? What do they currently need from you?

• What contact magnets are your competitors using?

• What type and form of magnet will you choose?

• Who will test the magnet and give you feedback? 

Before you are clear about who you are creating the magnet for and what form it will take, you need to determine what the other goal of the magnet is, besides collecting leads. What product or service will you offer new contacts at the right time? What kind of magnet fits that offer so that you're collecting leads from the right audience?

Depending on who you want to sell to, you need to know the needs of your audience and prepare content that will meet their needs. Only in this case will you get relevant leads to potential customers.

You need to determine who your target audience is in this case (ideal client). Ideally, you want to create a  magnet for a  narrower segment of your audience so that you only reach the right people. Because in this case, the "more is not better" rule applies.

It won't do you any good if you collect more contacts in your database of people who won't be interested in your follow‑up offer, read your emails or respond to your messages.

Related to this issue is the need to have a  marketing persona in relation to the intended sale of your product or service.

The following questions arise:

• With the magnet (and subsequent sales offer) you are creating, is the ideal client a  woman or a  man? 

• A layman or an advanced? 

• Where does she live? 

• Is he or she working or still studying? 

• What are his habits? 

• Does she have a  family, pets? 

• Where does he spend his free time? 

• Does he prefer to read, listen to podcasts, or watch videos? 

• Which social media sites does he or she hang out on? 

• When deciding who you write the magnet for, also use data gathered from visitors' browsing and activity on your site.
  
  

What do potential clients address? What do they currently need from you?

Once you know who you are creating the magnet for, think about what will benefit your target customer the most. 

• What need or problem does the magnet need to solve in order to engage your audience? 

• What issue comes up frequently with your clients? 

• What need do they need to fulfill but don't know how?

• What topic do they most often comment on? 

• Do they want tips on how to save time or money in your industry? 

• Don't know how to achieve a  personal or professional goal? 

• Do they need long‑term motivation and guidance, or are they satisfied with one‑time quick practical advice? 

Give them the answers they are looking for.

What magnets are trending with competitors?

Be sure not to copy ideas, just do your market research and analysis with your competitors. Get a  feel for what's happening in your industry. It may inspire you or lead you to a  different solution. And that's how you differentiate yourself. It's also a  way to make magnets even more enticing and beneficial to your audience.

What type and form of magnet to choose?

Once you know what the theme of the magnet will be and who it is for, you can choose the form in which you will distribute the content based on the typical behavior and needs of your ideal client. 

When choosing the form of the magnet, think about where your ideal clients will consume the magnet and also what form will be most useful to them. Will you stick with a  text‑only form, or will you combine it with audio content? Will you use live broadcasts, or do clients need to have recordings and videos or text transcripts?

You can use:

• Text form (e‑book, checklist, email course), 

• Graphical form (infographic, planner, calendar), 

• Video content (webinar, live broadcast, video course, conference), 

• Audio form (podcast, meditation). 

  
  

It is also very popular to provide interested parties with a  free toolkit, a  demo version of digital content, a  trial membership, an online course or a  time‑limited consultation.

Test group

Testing is an important phase of magnet creation. Ask a  few loyal customers or community members to become testers of your new magnet and give you feedback on its content and format. 

Also, ask them how much they would be willing to pay for it. This information is an important guide in deciding whether the magnet is appropriate for your audience, whether the type and format of the content matches, and whether you've chosen a  beneficial topic.

Do not underestimate the above mentioned stages of creation.

At the same time, remember that a  successful magnet must meet 2  important conditions: 

• It is directed to your potential customer ‑ i.e. to the right people and the proportion "the more contacts collected, the better" does not apply. 

• It delivers quality and valuable content that prospects are willing to pay for, so don't skimp on quality. 
  
  
  

Quality doesn't mean the number of pages of text or hours of video content. With magnets, it's just important to clearly, without any sauce, solve the customer's problem or need. In addition to the content, pay attention to the exterior design so that the magnet looks nice and is free of spelling errors. With professional proofreading, you will boost your image as a  professional and caring person.

A contact magnet is a  great way to create an engaging and interactive customer journey. It is a  very effective method to entice new customers and help existing customers maintain attention and awareness of your business. 

Get leads to your customers through an enticing magnet. It's a  great way to help people discover the value of what you offer.