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CDP: dynamic CLV groups and churn risk segmentation

CDP plan CLV distribution groups are now calculated dynamically and segmentation gains a churn risk score condition.

IMPROVEMENT

CDP: CLV distribution groups are calculated dynamically

The boundaries for the Low, Mid, High and VIP groups in the CLV report were previously fixed regardless of product range or currency. They are now calculated dynamically from real order data for each account. The groups are therefore more accurate for different types of e‑shops and currencies.

IMPROVEMENT

CDP: churn risk score segmentation condition

The CDP → CLV Churn Risk condition is now available in segmentation. Customers can be filtered by churn probability across five levels ‑ from Loyal customer (seg_1) to Lost (seg_5). This type of segmentation is available on the CDP plan.

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