CLV report, segmentation with approximation and RFM segments in campaigns
New CLV report for the CDP plan, two segmentation improvements and a fix for the recurring automation trigger.
NEW
CDP: new CLV report (Customer Lifetime Value)
Customers on an active CDP plan now have access to the CLV report. The report shows key metrics of active customers' purchasing behaviour ‑ purchase frequency, relationship duration, average time between orders and number of purchases over the past six months. It also includes a CLV value distribution overview, CLV value predictions for individual customers and customer grouping by CLV value and churn risk. Key difference from RFM: RFM tracks history, CLV adds a forward‑looking perspective.
IMPROVEMENT
Segmentation shows when approximation is used
For contact lists with more than 100,000 contacts, segmentation uses data sample approximation. This information is now visibly displayed in the segmentation overview and in campaign preparation. You can now continue with campaign preparation even when the approximation returns 0 recipients.
IMPROVEMENT
CDP: RFM segments available when selecting campaign recipients
When preparing a campaign on the CDP plan, you can now select recipients directly from RFM analysis segments ‑ without creating a custom segment.
FIX
Automations: Repeat at specific time trigger fires reliably
Automations with the Repeat at specific time trigger occasionally failed to fire at all. The issue was caused by an incorrect value being saved when duplicating an automation. The behaviour is fixed and automations now fire at the correct time.
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