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New Contact update trigger for real‑time automations

The new Contact update trigger lets you launch an automation instantly when a value changes in a monitored contact field ‑ without waiting for a daily check.

NEW

Contact update trigger ‑ instant reaction to data changes

The new Contact update trigger fires an automation in real time the moment a value in a selected contact field is overwritten, deleted, or filled in. The trigger reacts to changes from a form, from the Edit contact step in an automation, from the contact detail, and from API endpoints for subscribing and updating contacts. You can choose whether the automation should fire on any change to the field, or only when it changes to a specific value you set. Available on the Marketer+ and CDP plans.

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