CDP: RFM segments available when selecting campaign recipients
When preparing a campaign on the CDP plan, you can now select recipients directly from RFM analysis segments ‑ without creating a custom segment.
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RFM segments in campaigns
CDP plan adds RFM segments for selecting campaign recipients and segmentation now shows when approximation is used.
Segmentation shows when approximation is used
For contact lists with more than 100,000 contacts, segmentation uses data sample approximation. This information is now visibly displayed in the segmentation overview and in campaign preparation. You can now also continue with campaign preparation even when the approximation returns 0 recipients in the segment.
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